The giraffe was chosen for our core collection because not only is it the tallest animal on earth, but they are truly gentle giants who are absolutely fascinating. The giraffe is seeing a big loss in its population mainly due to habitat loss and human population increase. They are also being poached and hunted for meat and body parts, because of these issues there are only around 68,000 of them left which when you think there are nearly 8 billion people on earth, it is devastating.
The M.A.D token representing our key value of Making A Difference, you can wear this piece knowing your part of a culture of people who care.
15% Of All Revenue Is Donated To Our Official Partners, The Endangered Wildlife Trust.